Stuff you need
Japanese writing on a temple lantern, Asakusa, Tokyo
The language of Japan is Japanese. Most Japanese have studied English for at least 6 years, but conversational ability is usually poor. If lost, one practical tip is to write out a question on paper in simple words and give it to someone young. They may be able to point you in the right direction. It can also be helpful to carry a hotel business card or matchbook with you, to show a taxi driver or someone if you lose your way. Take comfort in the fact that many Japanese will go to extraordinary lengths to understand what you want and to help you, and try to pick up at least basic greetings and thank yous to put people at ease.
Japanese is a language with several distinct dialects, although standard Japanese (hyōjungo 標準語), which is based on the Tokyo dialect, is understood everywhere. Areas like Kagoshima prefecture and the Tohoku region have dialects that are nearly incomprehensible to other Japanese. The slang-heavy dialect of the Kansai region is particularly famous in Japanese pop culture. On the southern islands of Okinawa, many dialects of the the closely related Ryukyuan language is spoken, mostly by the elderly, while in northern Hokkaido a rare few still speak Ainu.
Japanese is written using a convoluted mix of three different scripts: kanji (漢字) or Chinese characters, together with "native" hiragana (ひらがな) and katakana (カタカナ) syllabaries, which were in fact derived from Chinese characters more than one thousand years ago. However, hiragana and katakana no longer carry the meaning of the original Chinese characters they were derived from and are now simply phonetic characters. There are thousands of kanji in everyday use and even the Japanese spend years learning them, but the kanas have only 50 syllables each and can be learned with a reasonable amount of effort. Of the two, katakana are probably more useful for the visitor as they are used to write words of foreign origin other than Chinese, and thus can be used to figure out words like basu (バス, bus), kamera (カメラ, camera) or konpyūtā (コンピューター, computer). However, some words like terebi (テレビ, television), depāto (デパート, department store), wāpuro (ワープロ, word processor) and sūpā (スーパー, supermarket) may be harder to figure out. Knowing Chinese will also be a great head start for tackling kanji, but not all words mean what they seem: 大家 (Chinese: dàjiā, Japanese: ōya), "everybody" to the Chinese, means "landlord" in Japan!
Fancy Japanese multi-course dinner Japanese cuisine, renowned for its emphasis on fresh, seasonal ingredients, has taken the world by storm. The key ingredient of most meals is white rice, usually served steamed, and in fact its Japanese word gohan (ご飯) also means "meal". Soybeans are a key source of protein and take many forms, notably the miso (味噌) soup served with almost every meal, but also tōfu (豆腐) bean curd and the ubiquitous soy sauce (醤油 shōyu). Seafood features heavily in Japanese cuisine, including not only creatures of the sea but many varieties of seaweed as well, and a complete meal is always rounded out by some pickles (漬物 tsukemono). One of the joys of getting out of Tokyo and traveling within Japan is to discover the local specialties. Every region within the country has a number of delightful dishes, based on locally available crops and fish. In Hokkaido try the fresh sashimi and crab. In Osaka don't miss the okonomiyaki stuffed with green onions. Japanese food is eaten with chopsticks (箸 hashi). Curry rice and fried rice are eaten with spoons. Eating with chopsticks is a surprisingly easy skill to pick up, although mastering them takes a while. Some chopstick guidelines to be aware of:
Difficult decisions at Meiji Shrine, Harajuku, Tokyo The Japanese drink a lot: not only green tea in the office, at meetings and with meals, but also all types of alcoholic beverages in the evening with friends and colleagues. Many social scientists have theorized that in a strictly conformist society, drinking provides a much-needed escape valve that can be used to vent off feelings and frustrations without losing face the next morning.
Various yen coins and bills The Japanese currency is the Japanese yen, abbreviated ¥ (or JPY in foreign exchange contexts). The symbol 円 (pronounced en) is used in the Japanese language itself. 1.00 USD = 107.076 JPY is the exchange rate (as of 12 February 2008).
Fancy Japanese multi-course dinner Japanese cuisine, renowned for its emphasis on fresh, seasonal ingredients, has taken the world by storm. The key ingredient of most meals is white rice, usually served steamed, and in fact its Japanese word gohan (ご飯) also means "meal". Soybeans are a key source of protein and take many forms, notably the miso (味噌) soup served with almost every meal, but also tōfu (豆腐) bean curd and the ubiquitous soy sauce (醤油 shōyu). Seafood features heavily in Japanese cuisine, including not only creatures of the sea but many varieties of seaweed as well, and a complete meal is always rounded out by some pickles (漬物 tsukemono). One of the joys of getting out of Tokyo and traveling within Japan is to discover the local specialties. Every region within the country has a number of delightful dishes, based on locally available crops and fish. In Hokkaido try the fresh sashimi and crab. In Osaka don't miss the okonomiyaki stuffed with green onions. Japanese food is eaten with chopsticks (箸 hashi). Curry rice and fried rice are eaten with spoons. Eating with chopsticks is a surprisingly easy skill to pick up, although mastering them takes a while. Some chopstick guidelines to be aware of:
- Never place or leave chopsticks upright in a bowl of rice, and never pass something from your chopsticks to another person's chopsticks. These are associated with funerary rites. If you want to give a piece of food to someone, let them take it from your plate, or place it directly on their plate.
- When you are done using chopsticks, you can rest them across the edge of your bowl or plate. Most nicer restaurants put a small wooden or ceramic chopstick rest (hashi-oki) at each place setting. You can also fold the paper wrapper that the chopsticks come in to construct your own hashi-oki.
- Licking the ends of your chopsticks is considered low-class. Take a bite of your rice instead.
- Using chopsticks to move plates or bowls is rude.
- Pointing at things with your chopsticks is rude. (Pointing at people in general is rude; with chopsticks, doubly so.)
- Spearing food with your chopsticks is generally rude and should only be used as a last resort.
Restaurants
Fugu (blowfish) restaurant, Osaka The number of restaurants in Japan is stupendous, and you will never run out of places to go. For cultural and practical reasons, Japanese almost never invite guests to their homes, so socializing nearly always involves eating out. According to the world famous Michelin Guide, which rates restaurants in major cities around the world, Tokyo is the most "delicious" city in the world with over 150 restaurants that received at least one star (out of three). In comparison, Paris and London received a total of 148 between each other. Most Japanese-style restaurants have lunchtime teishoku (定食), or fixed set meals. These typically consist of a meat or fish dish, with a bowl of miso soup, pickles, and rice (often with free extra helpings). These can be as inexpensive as ¥600 yet ample enough even for large appetites. Menus however will for most establishments be in Japanese only; however many restaurants have models (many in exquisite detail) of their meals in their front window, and if you can't read the menu it may be better to take the waiter or waitress outside and point at what you would like. Restaurants will present you with the check after the meal, and you are expected to pay at the counter when leaving — do not leave payment on the table and walk out. The phrase for "bill" is kanjō or kaikei. When it's getting late, a server will usually come to your table to tell you it's time for the "last order." When it's really time to go, Japanese restaurants have a universal signal - they start to play "Auld Lang Syne". (This is true across the country, except at the most expensive places.) That means "pay up and move out." Many cheap chain eateries have vending machines where you buy a ticket and give it to the server. At most of these restaurants, you'll have to be able to read Japanese to use them, though. At some of these restaurants, there will be plastic displays or photographs of the food with varying prices in front of them. It is often possible to match the price, along with some of the kana (characters) to the choices at the machine. If you're open-minded and flexible, you might get shoyu (soy sauce) ramen instead of miso (fermented soy bean) ramen or you might get katsu (pork cutlet) curry instead of beef curry. You'll always know how much you're spending so you'll never overpay. If your Japanese language skills are limited or non-existent, these restaurants with vending machines are really quite comfortable places because there is limited or no conversation required at these establishments. Most of the customers will be in a hurry, the hired help will usually not be interested in making conversation and will just read your order when they take your ticket and the water/tea, napkins, and eating utensils are either supplied automatically or self-service. Some other places have all you can eat meals called tabehōdai (食べ放題). Tipping is not customary in Japan, and wait staff may not even understand that the cash you left on the table was intended for them. 24-hour "family restaurants" such as Denny's and Jonathan usually have a 10% late-night surcharge. All-around eateries While most restaurants in Japanese specialize in a certain type of dish, each neighborhood is guaranteed to have a few shokudō (食堂), serving up simple, popular dishes and teishoku sets at affordable prices (¥500-1000). Try ones in government buildings: often open to the public as well, they are subsidised by taxes and can be very good value, if uninspiring. A closely related variant is the bentō-ya (弁当屋), which serves takeout boxes known as o-bentō (お弁当). While travelling on JR, don't forget to sample the vast array of ekiben (駅弁) or "station bento", many unique to the region - or even the station. A staple of the shokudō is the donburi (丼), literally "rice bowl", meaning a bowl of rice with a topping. Popular ones include:- oyakodon (親子丼) - lit. "parent-and-child bowl", usually chicken and egg (but sometimes salmon and roe)
- katsudon (カツ丼) - a deep-fried pork cutlet with egg
- gyūdon (牛丼) - beef and onion
- chūkadon (中華丼) - lit. "Chinese bowl", stir-fried vegetables and meat in a thick sauce
- kake soba (かけそば) - plain broth and maybe a little spring onion on top
- tsukimi soba (月見そば) - soup with a raw egg dropped in named "moon-viewing" because of the resemblance to a moon behind clouds
- kitsune soba (きつねそば) - soup with sweetened thin sheets of deep-fried tofu
- zaru soba (ざるそば) - chilled noodles served with a dipping sauce, shallot and wasabi, popular in summer
- shio rāmen (塩ラーメン) - salty pork broth
- shoyu rāmen (醤油ラーメン) - soy broth
- miso rāmen (味噌ラーメン) - miso (soybean paste) broth
- tonkotsu ramen(とんこつラーメン), thick pork broth
- nigiri - the canonical sushi form consisting of rice with fish pressed on top
- maki - fish and rice rolled up in nori seaweed and cut into bite-size chunks
- temaki - fish and rice rolled up in a big cone of nori
- gunkan - "battleship" sushi, like nigiri but with nori wrapped around the edge to contain the contents
- chirashi - a large bowl of vinegared rice with seafood scattered on top
- okonomiyaki (お好み焼き) - Japanese pancake-pizza, based on a wheat-cabbage batter with meat or seafood of your choice, slathered with sauce, mayo, bonito flakes, dried seaweed and pickled ginger
- teppanyaki (鉄板焼き) - meat grilled on a hot iron plate
- tempura (天ぷら) - light-battered shrimp, fish and vegetables deep-fried very quickly, served with a dipping broth
- tonkatsu (豚カツ) - deep-fried breaded pork cutlets elevated into an art form
- yakiniku (焼肉) - Japanese-style "Korean barbeque", cooked by yourself at your table
- yakitori (焼き鳥) - grilled skewers of every chicken part imaginable, a classic accompaniment to alcohol
- chankonabe (ちゃんこ鍋) - a hotchpotch steamboat much favored by sumo wrestlers
- oden (おでん) - a variety of skewered fishcakes, daikon, tofu, and other ingredients simmered in fish soup for days. Often sold on the street in "yatai" (and convenience stores) in the winter.
- sukiyaki (すき焼き) - a hotpot of beef, tofu, noodles and more, often somewhat sweet
- shabu-shabu (しゃぶしゃぶ) - a hotpot of clear water or very light broth; very thin slices of meat (traditionally beef, but seafood, pork, and other variations exist) are briefly swished through the hot water to instantly cook them, then dipped in flavoured sauce
- hambaagu (ハンバーグ) - not to be confused with the McDonalds-style hambaagaa, this is a standalone hamburger patty with fixings
- omuraisu (オムライス) - rice wrapped in an omelette with a complimentary dollop of ketchup
- wafū suteeki (和風ステーキ) - steak served Japanese-style with soy
- korokke(コロッケ); croquettes, usually filled with potato, along with some meat and onion.
- kare-(カレー); Japanese-style curry, it is not as spicy as Indian curry
Fast food
Japanese fast food restaurants offer decent quality at reasonable prices. Some chains to look out for:- Yoshinoya (吉野家), Matsuya (松屋), and Sukiya (すき家) are gyūdon (beef bowl) specialists. All have been hit hard by the recent BSE scare, and have switched much of their menus to pork.
- Tenya (てんや), the best tempura you'll ever eat for less than ¥500
- MOS Burger seems like just another fast food chain, but actually has a pretty interesting menu — for hamburgers with a twist, how about grilled eel between two rice buns? Notice also the list of local produce suppliers posted in each shop. Made to order, so guaranteed fresh, and unlike some fast-food places, Mosburger products generally look like their advertising photos. A bit more expensive that McDonalds, but worth the extra. MOS stands for Mountain, Ocean, Sun, by the way.
- Freshness Burger tries to be a bit less fast-foody and more like an "all-American" joint. The food's decent, but just be prepared for the tiniest burgers you've ever seen.
- Beckers Operated by JR, these fastfood burger restaurants are often found in and near JR stations in greater Tokyo and Yokohama. Beckers offers made to order burgers and Menchi burgers (minced black pork). Unlike most shops, their buns are fresh and baked inside the stores. Unused buns are thrown away if not used 1.5 hours after baking them. Their Pork Teriyaki burger is awesome. They also offer Poutine, which is of course a French Canadian snack consisting of french fries, gravy and cheese. The chilli topping needs to be tried. More often than not, you can pay with the JR Suica pre-paid re-chargeable multi use traincard.
- Ooto-ya (大戸屋) is really too good to call fast food, with a menu and atmosphere that matches any "home-style" Japanese restaurant. While there are illustrated menus on signboards, ordering can be confusing: at some stores you order at the counter before taking a seat, while at others servers come to your table.
- Soup Stock Tokyo is a trendy soup kitchen chain that serves delicious soup all-year round, with a selection of cold soups in summer. It is a bit more expensive than most other fast food chains but you may consider it a healthier alternative to burgers.
- Lotteria Standard burger-type place.
- First Kitchen Another Ronald clone.
- Coco Ichiban serves Japanese style curry rice with a vast array of ingredient choices. English menus available.
- Jonathan's is probably the most ubiquitous local chain. Skylark is owned by the same company and has similar fare, including a cheap and unlimited "drink bar" which makes these restaurants good places for reading or resting over extended periods. Denny's also has many stores in Japan.
- Royal Host - tries to market itself as a bit up-scale
- Sunday Sun - reasonable, decent food and menus
- Volks - specializes in steaks, and offers a large salad bar.
Coffee shops
Though Starbucks has planted its flag in Japan almost as well as in the United States, the Japanese kissaten (喫茶店) has a long history. If you're really looking for a jolt of caffeine, go to Starbucks or one of its Japanese predecessors such as Doutor. But if you're trying to get out of the rain, the heat or the crowds for a while, the kissaten is an oasis in an urban jungle. Most coffee shops are one-of-a-kind affairs, and reflect the tastes of their clientele. In a Ginza coffee shop, you'll find a soft "European" decor and sweet pastries for upscale shoppers taking a load off their Ferragamos. In an Otemachi coffee shop, businessmen in suits huddle over the low tables before meeting their clients. In Roppongi's all-night coffee shops, the night owls pause between clubs, or doze until the trains start running again in the morning. A peculiar kind of kissaten is the jazz kissa (ジャズ喫茶), or jazz coffee shop. These are even darker and more smoke-filled than normal kissaten, and frequented by extremely serious-looking jazz buffs who sit motionless and alone, soaking in the bebop played at high volumes from giant audio speakers. You go to a jazz kissa to listen; conversation is a no-no. Another offshoot is the danwashitsu (談話室, or lounge). The appearance is indistinguishable from a pricy kissaten, but the purpose is more specific: serious discussions over matters such as business or meeting prospective spouses. All tables are in separate booths, reservations are usually required, and the drinks are pricey. So don't wander into one if you're just looking for a cup of coffee.Convenience stores
If you're traveling on the cheap, Japan's numerous convenience stores (コンビニ konbini) can be a great place to grab a bite to eat, and they're almost always open 24-7. Major chains include 7-11, Lawson, and Family Mart. You can find instant noodles, sandwiches, meat buns, and even some small prepared meals, which can be heated up in a microwave right in the store. An excellent option for food on the go is onigiri (or omusubi), which is a large ball of rice stuffed with (say) fish or pickled plum and wrapped in seaweed, and usually cost around ¥100 each. Most convenience stores in Japan also have a restroom located in the back. It is not recommended to simply go into a convenience store solely to use the bathroom; instead, customers should buy an item and ask to use the bathroom at the cashier.Supermarkets
For those really on a budget, most supermarkets have a wide variety of ready-to-eat meals, bentos, sandwiches, snacks and the like, generally cheaper than convenience stores. Some supermarkets are even open 24 hours a day.Eating vegetarian
Despite its image as light and healthy cuisine, everyday Japanese food can be quite heavy in salt and fat, with deep-fried meat or seafood being prominent. Vegetarians (much less vegans) may have difficulty finding a meal that does not include animal products to some degree, particularly as the near-ubiquitous Japanese soup stock dashi is usually prepared with bonito. An excellent option is the kaiten sushi shop. Westerners tend to associate sushi with fish, but there are several kinds of rolled sushi available in these shops that does not include fish or other marine creatures: kappa maki (cucumber rolls), nattō maki (sushi filled with stringy fermented soy beans, an acquired taste for many), kanpyō maki (pickled-gourd rolls), and, occasionally, yuba sushi (made with the delicate, tasty 'skin' of tofu). These types of sushi tend to be less popular than the sushi using marine animal products, so you may not see them revolving in front of your eyes on the conveyor belt. Just shout out the name of the type of sushi you want and the sushi chef will prepare it for you right away. When you are ready to leave, call the waitress over and she'll count your plates. The vegetarian sushi options are always inexpensive. Whether eating vegetarian (or otherwise), kaiten sushi shops offer good value and are lots of fun. For anyone living in big cities, especially Tokyo, an excellent option is organic food, known as shizenshoku (自然食). While "vegetarian food" may sound boring, or even unappetizing to Japanese ears, shizenshoku is quite in vogue as of late, although meals may cost about ¥3000. While considerably harder to find, it's worth looking out for a restaurant (often run by temples) that offers shōjin ryori (精進料理), the purely vegetarian cuisine developed by Buddhist monks. This cuisine is highly regarded, and thus commands astronomical prices.Difficult decisions at Meiji Shrine, Harajuku, Tokyo The Japanese drink a lot: not only green tea in the office, at meetings and with meals, but also all types of alcoholic beverages in the evening with friends and colleagues. Many social scientists have theorized that in a strictly conformist society, drinking provides a much-needed escape valve that can be used to vent off feelings and frustrations without losing face the next morning.
Where to drink
If you're looking for an evening of food and drink in a relaxed traditional atmosphere, go to an izakaya (居酒屋, Japanese-style pub), easily identified by red lanterns with the character "酒" (sake) hanging out front. Many of them have an all-you-can-drink (飲み放題 nomihōdai) deals which are about ¥1000 (US$10) for 90 minutes (on average), although you'll be limited to certain types of drinks. Very convenient. An izakaya will usually have a lively, convivial atmosphere, as it often acts as a living room of sorts for office workers, students and seniors. Food is invariably good and reasonably priced, and in all, they are an experience not to be missed. While Western-style bars can also be found here and there, typically charging ¥500-1000 for drinks, a more common Japanese institution is the snack (スナック sunakku). These are slightly dodgy operations where paid hostesses pour drinks, sing karaoke, massage egos (and sometimes a bit more) and charge upwards of ¥3000/hour for the service. Tourists will probably feel out of place and many do not even admit non-Japanese patrons. Note that izakaya, bars and snacks typically have cover charges (kabā カバー), usually around ¥500 but on rare occasions more, so ask if the place looks really swish. In izakayas this often take the form of being served some little nibble as you sit down, and no, you can't refuse it and not pay. Some bars also charge a cover charge and an additional fee for any peanuts you're served with your beer. Vending machines (自動販売機 jidōhanbaiki) are omnipresent in Japan and serve up drinks 24 hours a day at the price of ¥120-150 a can, although some places with captive customers, including the top of Mount Fuji, will charge more. In addition to cans of soft drinks, tea and coffee, you can find vending machines that sell beer, sake and even hard liquor. In winter, some machines will also dispense hot drinks — look for a red label with the writing あたたかい (atatakai) instead of the usual blue つめたい (tsumetai). Vending machines that sell alcoholic beverages are usually switched off at 11PM. Also, more and more of these machines, especially those near a school, require the use of a special "Sake Pass" obtainable at the city hall of the city the machine is located in. The pass is available to anyone of 20 years of age or over. Many vending machines at stations in the Tokyo metropolitan area accept payment using the JR Suica or PASMO cards.Sake
Flat sakazuki tray, a small choko cup and a wooden masu box Sake is a fermented alcoholic beverage which is brewed from rice. Though often called rice wine, in fact the sake making process completely different from wine or beer making. The fermentation process uses both a mold to break down the starches and yeast to create the alcohol. The Japanese word sake (酒) can in fact mean any kind of alcoholic drink, and in Japan the word nihonshu (日本酒) is used to refer to what Westerners call "sake". Sake is around 15% alcohol, and can be served at a range of temperatures from hot (熱燗 atsukan), to room temperature (常温jo-on), down to chilled (冷や hiya). Contrary to popular belief most sake is not served hot, but often chilled. Each sake is brewed for a preferred serving temperature, but defaulting to room temperature is in most cases safe. If you are inclined to have one hot or chilled in a restaurant, asking your waiter or bartender for recommendation would be a good idea. In restaurants, one serving can start around ¥500, and go up from there. Sake has its own measures and utensils. The little ceramic cups are called choko (ちょこ) and the small ceramic jug used to pour it is a tokkuri (徳利). Sometimes sake will be poured into a small glass set in a wooden box to collect the overflow as the server pours all the way to the top and keeps pouring. Just drink from the glass, then pour the xtra out of the box and back into your glass as you go. Occasionally, particularly when drinking it cold, you can sip your sake from the corner of a cedar box called a masu (枡), sometimes with a dab of salt on the edge. Sake is typically measured in gō (合, 180 mL), roughly the size of a tokkuri, ten of which make up the standard 1.8L isshōbin (一升瓶) bottle. The fine art of sake tasting is at least as complex as wine, but the one indicator worth looking out for is nihonshudo (日本酒度), a number often printed on bottles and menus. Simply put, this "sake level" measures the sweetness of the brew, with positive values indicating drier sake and negative values being sweeter, the average being around +2. Sake is brewed in several grades and styles which depend upon how much the rice is milled to prevent off flavors, if any water is added, or if additional alcohol is added. Ginjō (吟醸) and daiginjō (大吟醸) are measures of how much the rice has been milled, with the daiginjo more highly milled and correspondingly more expensive. These two may have alcohol added primarily to improve the flavor and aroma.Honjōzō (本醸造) is less milled, with alcohol added, and may be less expensive; think of it as an everyday kind of sake. Junmai (純米) meaning pure rice, is an additional term which specifies that only rice was used. When making a purchase, price is often a fair indicator of quality. A few special brews may be worth a try if you feel like experimenting. Nigorizake (濁り酒) is lightly filtered and looks cloudy, with white sediment at the bottom of the bottle. Turn the bottle gently once or twice to mix this sediment back into the drink. Though most sake doesn't age well, some brewers are able to create aged sake with a much stronger flavor and deep colors. These aged sake or koshu (古酒) may be an acquired taste, but worthwhile for the adventurous after a meal. Worth a special mention is amazake (甘酒), similar to the the lumpy homebrewed doburoku (どぶろく) version of sake, drunk hot in the winter (often given away free at shrines on New Year's night). Amazake has very little alcohol and it tastes pretty much like fermented rice glop (which is to say, not that bad at all), but at least it's cheap. And, as the name implies, sweet. If you're curious about sake, the Japan Sake Brewers Association has an online version of its English brochure. You can also visit the Sake Plaza in Shinbashi, Tokyo and taste a flight of different sakes for just a few hundred yen.Shochu
Shōchū (焼酎) is the big brother of sake, a stronger tasting distilled type of alcohol. There are largely two types of shōchū; traditional shōchū are most commonly made of rice, yam, or grain, but it can be made of other materials like potatoes, too. The other is rather industrially made out of sugar through multiple consecutive distillation, often used and served as a kind of cooler mixed with juice or soda known as a chū-hai. (Note however that canned chū-hai sold on store shelves do not even use shōchū but even cheaper alcoholic material.) Shōchū is typically around 25% alcohol (although some varieties can be much stronger) and can be served straight, on the rocks, mixed with hot or cold water at your choice. Once solely a working-class drink, and still the cheapest tipple around at less than ¥1000 for a big 1L bottle, traditional shōchū has seen a resurgence in popularity in recent years and the finest shōchū now fetch prices as high as the finest sakes.Liquor
Umeshu (梅酒) is prepared by soaking Japanese ume plums (actually a type of apricot) often in shochu but also in sake, or other type of alcohol so it absorbs the flavor, and the distinctive, penetrating nose of dark plum and brown sugar is a hit with many visitors. It can be taken straight, on the rocks (rokku) or mixed with soda (soda-wari).Beer
There are several large brands of Japanese beer (ビール biiru), including Kirin, Asahi, Sapporo, and Suntory. A bit harder to find is an Okinawan brand, Orion which is excellent. Yebisu is also a popular beer brewed by Sapporo. Microbrewed beers are also starting to appear in Japan, with a few restaurants offering their own micros or ji-biiru (地ビール) but these are still few in number. Most varieties are lagers, with strengths averaging 5%. You can buy beer in cans of all sizes, but in Japanese restaurants beer is typically served in bottles (瓶 bin), or draft (生 nama meaning "fresh"). Bottles come in three sizes, 大瓶 Oobin (Large), 中瓶 Chuubin (Medium) and 小瓶 Kobin (Small), of which the Medium is the most common. Larger bottles give you the opportunity to engage in the custom of constantly refilling your companions' glasses (and having yours topped off as well). If you order draft beer, you each receive your own mug (jokki). In many establishments, a dai-jokki ("big mug") holds a full liter of brew. Some Japanese bartenders have an annoying habit of filling half of your mug with head so that you only have half a glass of actual beer. Though the Japanese like their draft beer poured that way, you may find it irritating - especially when you're paying ¥600 for a glass of beer as in many restaurants and bars. If you have the gumption to ask for less head, say awa o sukoshi dake kudasai ("please, just a little foam"). You will baffle your server, but you may get a full glass of beer. Guinness pubs have started appearing all over the country recently, which is nice for those who like Irish drinks. For those with a more humourous tastes in beer, try kodomo biiru (こどもビール, literally Children’s Beer), a product that looks just like the real thing but was actually invented with children in mind (there is 0% alcohol content). Happōshu and third beer Thanks to Japan's convoluted alcohol licensing laws, there are also two almost-beers on the market: happōshu (発泡酒), or low-malt beer, and the so-called third beer (第3のビール dai-san no biiru), which uses ingredients like soybean peptides or corn instead of malt. Priced as low as ¥120, both are considerably cheaper than "real" beer, but lighter and more watery in taste. Confusingly, they are packaged very similarly to the real thing with brands like Sapporo's "Draft One" and Asahi's "Hon-Nama", so pay attention to the bottom of the can when buying: by law, it may not say ビール (beer), but will instead say 発泡酒 (happoshu) or, for third beers, the unwieldy moniker その他の雑酒(2) (sono ta no zasshu(2), lit. "other mixed alcohol, type 2"). Try to drink moderately as both drinks can lead to nightmare hangovers.Western wine
Japanese wine is actually quite nice although it costs about twice as much as comparable wine from other countries. Several varieties exist, and imported wine at various prices is available nationwide. Selection can be excellent in the larger cities, with specialized stores and large department stores offering the most extensive offerings. One of Japan's largest domestic wine areas is Yamanashi Prefecture, and one of Japan's largest producers, Suntory, has a winery and tours there. Most wine, red and white, is served chilled and you may find it hard obtaining room-temperature (常温 jō-on) wine when dining out.Tea
Matcha and traditional sweets, Kanazawa The most popular beverage by far is tea (お茶 o-cha), provided free of charge with almost every meal, hot in winter and cold in summer. There is a huge variety of tea in bottles and cans in convenience-store fridges and vending machines. Western-style black tea is called kōcha (紅茶); if you don't ask for it specifically you're likely to get Japanese brown or green tea. Chinese oolong tea is also very popular. The major types of Japanese tea are:- sencha (煎茶), the common green tea
- matcha (抹茶), soupy powdered ceremonial green tea. The less expensive varieties are bitter and the more expensive varieties are slightly sweet.
- hōjicha (ほうじ茶), roasted green tea
- genmaicha (玄米茶), tea with roasted rice, tastes popcorn-y
- mugicha (麦茶), a drink of roasted barley, served iced in summer
Coffee
Coffee (コーヒー kōhī) is quite popular in Japan, though it's not part of the typical Japanese breakfast. It's usually brewed to the same strength as European coffee; weaker, watered down coffee is called American. Canned coffee (hot and cold) is a bit of a curiosity, and widely available in vending machines like other beverages for about ¥120 per can. The regular stuff is rather sweet, so there are black varieties as well. Decaffeinated coffee is very rare in Japan, even at Starbucks, but is available in some locations. There are many coffee shops in Japan, including Starbucks. Major local chains include Doutor (known for its low prices) and Excelsior. A few restaurants, such as Mister Donut, Jonathan's and Skylark, offer unlimited refills on coffee for those who are particularly addicted to caffeine (or want to get some late-night work done).Soft drinks
There are many uniquely Japanese soft drinks and trying random drinks on vending machines is one of the little joys of Japan. A few of note include Calpis (カルピス), a kind of yogurt-based soft drink which tastes better than it sounds and the famous Pocari Sweat (a Gatorade-style isotonic drink). A more traditional Japanese soft drink is Ramune (ラムネ) which is nearly the same as Sprite or 7-Up but is noteworthy for its unusual bottle, where one pushes down a marble into an open space below the spout instead of using a bottle opener. Most American soft drink brands (Coca-Cola, Pepsi, Mountain Dew) are widely available. The only choices for diet soda will be Diet Coke or Diet Pepsi. Root Beer is nearly impossible to find outside of speciality import food shops or Okinawa. Ginger ale is very popular however, and a common find in vending machines. Caffeinated energy drinks are available in many local brands (usually infused with ginseng). In Japan, the term "juice" (ジュース jūsu) is catch-all term for any kind of fruity soft drink - sometimes even Coca-Cola and the like - and extremely few are 100% juice. So if it's fruit squeezings you want, ask for kajū (果汁). Drinks in Japan are required to display the percentage of fruit content on the label; this can be very helpful to ensure you get the 100% orange juice you were wanting, rather than the much more common 20% varieties.Various yen coins and bills The Japanese currency is the Japanese yen, abbreviated ¥ (or JPY in foreign exchange contexts). The symbol 円 (pronounced en) is used in the Japanese language itself. 1.00 USD = 107.076 JPY is the exchange rate (as of 12 February 2008).
- Coins: 1, 5, 10, 50, 100, 500 yen. There are two ¥500 coins, distinguishable by their color. (The new ones are gold, the old ones are silver).
- Bills: 1000, 2000, 5000, and 10000 yen. ¥2000 bills are rare. New designs for all the bills except ¥2000 were introduced in November 2004, so there are now two versions in circulation. Most merchants will not object to receiving a 10000 bill even for a small purchase.
- Citibank, which has a limited network (see here for a list) but does have ATMs at the major airports.
- The Post Office (郵便局 Yūbin kyoku), which also does banking and has a branch in almost every village. Most postal ATMs provide instructions in English as well as Japanese. Plus, Cirrus, Visa Electron, Maestro are accepted, and you can do credit card advances on Visa, Mastercard, Amex and Diners Club. Your PIN must be 6 digits or less. [15]
- Over 12,000 Japanese 7-Eleven stores [16] with ATMs accept foreign cards for cash withdrawals. Accepted cards include Visa, Mastercard, American Express, JCB and UnionPay, and ATM cards with Plus, Maestro or Cirrus logos.
Costs
Japan has a reputation for being extremely expensive — and it can be. However, many things have become significantly cheaper in the last decade. Japan need not be outrageously expensive if you plan carefully. For long-distance travel, in particular, the Japan Rail Pass and Visit Japan flights (see Get around) can save you a bundle. As rough guidelines, you will find it very difficult to travel on less than ¥4,000 per day (but if you plan carefully, it's certainly not impossible), and can only expect a degree of comfort if you double the budget to ¥10,000. Staying in posh hotels, eating fancy meals or just traveling long-distance will easily double this yet again. Typical prices for moderate budget travel would be ¥5000 for hotel, ¥2000 for meals, and ¥2000 again for entry fees and local transport. However, if you find yourself a little short on cash, you can get your essential items in one of the many ¥100 shops (百円ショップ) located in most cities. Despite the name, all items typically cost ¥105 due to the addition of 5% sales tax, which is still pretty cheap by most industrialised countries' standards. Tips for budget shopping As noted above, Japan CAN BE expensive. You might feel every item or meal is attached to high price tag in Japan. The main reason of this is you do have unconsciously chosen to visit an inner-city top-end shopping or eating district. If you wish reasonable spending, consider carefully whether you are desperately looking for upmarket products, or just want daily commodities and groceries. The former should try intown premium department stores, boutiques and restaurants in the well-publicized shopping districts such as Isetan in Shinjuku and Matsuya in Ginza, the latter would be better off turn their steps toward suburban shopping malls or supermarkets such as Aeon or Ito-Yokado. The Japanese never think Japan is expensive now.Shopping
The 5% consumption tax imposed is not refundable for purchases of consumable items such as food and beverages. However, for non-consumable items like clothing and electronics, the tax may be refunded for purchases of ¥10,000 or more in a single receipt if you are not a resident and intend to bring the items out of Japan when you leave. At many departmental stores like Isetan, Seibu and Matsuzakaya, you typically pay the full cost at the cashier and go to a tax refund (税金戻し zeikin modoshi) counter, usually located at one of the higher floors, and present your receipt and passport to the counter to get reimbursed. In some other stores advertising "duty free", you just present your passport to the cashier when making payment and the tax is deducted on the spot. When making tax free purchases or tax refund claims, counter staff would staple a piece of paper in your passport which you should keep with you until you leave Japan. This piece of paper is to be surrendered to the customs counter at your point of departure just before you pass through immigration and checks may be done to ensure that you are bringing the items out of Japan. Despite the saying that Japanese cities never sleep, retail hours are surprisingly limited. Opening hours of most shops are typically 10AM-8PM, though most shops are open on weekends and public holidays except New Year, and close on one day a week. Restaurants typically stay open until late at night, though smoking would usually be allowed after 8PM so those who can't stand cigarette smoke should have your meals before then. However you will always find something you could need to buy at any time of day. Japan is crawled with convenience stores (コンビニ konbini), such as 7-eleven, Family Mart, Lawson's or Sun R Us. They often offer a much wider range of products than convenience stores in the U.S. or Europe, sometimes have a small ATM and are often open all day all week! Of course, establishments related to night life such as pachinko parlours, karaoke lounges and bars stay open well into the night. Anime and manga To many Westerners, and especially Americans, anime (animation) and manga (comics) are the most popular icons of modern Japan. Many visitors come to Japan in search of merchandise relating to their favorite anime and manga titles. Some even try to find Japanese-language anime DVDs, but there is a catch: not only are there usually no subtitles on domestic releases, but Japan is in DVD Region 2 and uses NTSC video formatting, so if you live outside of Region 2 and/or use PAL or SECAM, you're out of luck. You may also be surprised by the prices: new DVD releases regularly cost over ¥3000. Video and PC games Video games are a huge business in Japan, but Japan's NTSC-J region code is incompatible with consoles in Europe, North America, Australia and mainland China so you will need to buy a Japanese console to play these games. However, if you are from Southeast Asia or the rest of Northeast Asia including Hong Kong and Macau, these games should work fine on your console, though the game would just not be in your native language. PC games, on the other hand, will usually work fine, as long as you understand enough Japanese to install and play them. Only-in-Japan genres include the visual novel (ビジュアルノベル), which are interactive games with anime style art, somewhat similar to dating sims, and its subset the erotic game (エロゲー eroge), which is just what the name says. Electronics and cameras Battery-powered small electronics and still cameras made for sale in Japan will work anywhere in the world, though you might have to deal with an owner's manual in Japanese. (Some of the larger stores will provide you with an English manual (英語の説明書 eigo no setsumeisho) on request.) There are no great deals to be found pricewise, but the selection is unparalleled. However, if you are buying other electronics to take home, it's best to shop at stores that specialize in "overseas" configurations, many of which can be found in Tokyo's Akihabara. You can get PAL/NTSC region-free DVD players, for example. Also, keep in mind that Japanese AC runs at 100 volts, so using "native" Japanese electronics outside Japan without a step-down transformer can be dangerous. Even the US standard 110V current is too much for some devices. Prices are lowest and shopping is the easiest at giant discount stores like Bic Camera, Yodobashi Camera, Sofmap and Yamada Denki. They usually have English-speaking staff on duty and accept foreign credit cards. For common products the prices at any are virtually identical, so don't waste time comparison shopping. Bargaining is possible in smaller shops, and even the larger chains will usually match their competitors' prices. Most of the big chains have a "member's card" that gets you "points" which can be used as a discount on your next purchase, even if it's just a few minutes later. (Some require you to wait overnight.) The cards are handed out on the spot and no local address is needed. Fashion While you may be better off heading for France or Italy for high end fashion, when it comes to casual fashion, Japan is hard to beat. Tokyo and Osaka in particular are home to many shopping districts, and there is an abundance of stores selling the latest fashion, particularly those catering to youths. Just to name a few, Shibuya in Tokyo and Shinsaibashi in Osaka are known throughout Japan as centers of youth fashion. Japan is also famous for its beauty products such as facial cream and masks, including many for men. While these are available in almost every supermarket, the Ginza district of Tokyo is where many of the most expensive brands have their own shops. Japan's main contribution to jewelry is the cultured pearl, invented by Mikimoto Kōkichi in 1893. The main pearl growing operation to this day is in the small town of Toba near Ise, but the pearls themselves are widely available — although there is little if any price difference to buying them outside Japan. For those who insist on getting their hands on the "authentic" stuff, the main shop is in the Ginza district of Tokyo.Content courtesy of Wikitravel and is updated weekly. Content is available under Creative Commons Attribution-Sharealike 1.0.
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